A Technical Breakdown of Attribution Modeling in Multi-Channel Campaigns

A Technical Breakdown of Attribution Modeling in Multi-Channel Campaigns

Marketers today run campaigns across search, social, email, display, and affiliate channels simultaneously. A single customer might discover a brand through a social ad, return via a display campaign, engage with an email, and finally complete a purchase after a branded search. Determining which interaction deserves credit is far more complex than it appears. Attribution […]

Choosing Between SQL and NoSQL for Analytics Workloads

Choosing Between SQL and NoSQL for Analytics Workloads

As data volumes increase and analytics requirements become more demanding, choosing between SQL and NoSQL databases becomes a key architectural decision. The right choice depends on your data structure, query patterns, scalability needs, and how your analytics workloads are expected to evolve over time. Understanding the strengths and tradeoffs of both database models helps teams […]

Engineering Luxury, Air Flow, and Light at Godrej Sora

Engineering Luxury, Air Flow, and Light at Godrej Sora

High-end real estate marketing frequently relies on emotional buzzwords like opulence and grandeur, but true residential comfort is an engineering outcome. Behind the elegant Japanese-inspired facades of Godrej Sora in Sector 53, Golf Course Road, lies a meticulous structural and environmental design strategy. From building orientation and wind dynamics to structural floor-plate efficiency, Godrej Sora […]

Découvrez MIR, solution d’intelligence artificielle pour les médecins nucléaires !

Découvrez MIR, solution d’intelligence artificielle pour les médecins nucléaires !

Bonjour à tous,   Je m’appelle Michaël Soussan, je suis chef de service en médecine nucléaire à l’AP-HP et professeur de biophysique et médecine nucléaire à l’Université Sorbonne Paris Nord. Mon équipe et moi avons créé la solution MIR, basée sur l’intelligence artificielle, pour assister les médecins nucléaires lors du diagnostic et du suivi des […]